Preview Dokumen PDF – Kertas A4
Marketing Plan Canvas Generator
Praktikum Manajemen Pemasaran
📋 Praktikum Aktif
Real-time
👨🏫
Dosen Pengembang
Ghaling Achmad Abdul Ghonisyah
M.M., CMA., CDMP.
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Form Input Marketing Plan
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📌 Identitas Mahasiswa & Produk
▼
Nama Mahasiswa
NIM / Kelas
Nama Produk / Merek
Tanggal Praktikum
1. Executive Summary▼
💡 Tips: Ringkas situasi perusahaan, tujuan, dan rencana tindakan (3–5 kalimat).
Ringkasan Situasi & Tujuan (max 300 kata)
2. Situation Overview▼
Customers (Pelanggan)
Collaborators (Kolaborator)
Competitors (Pesaing)
Context (PEST)
3. Goal (Tujuan)▼
Primary Goal
Market Objectives (customer, collab, company, competitive)
4. Strategy: Target Market▼
Target Customers
Collaborators
Company
5. Strategy: Value Proposition▼
Customer Value Proposition
Collaborator Value Proposition
Company Value Proposition
6. Tactics (Marketing Mix 7P)▼
Product
Service
Brand
Price
Incentives
Communication
Distribution
7. Implementation▼
Resource Development
Offering Development
Commercial Deployment
8. Control▼
Performance Evaluation
Analysis of the Environment
9. Exhibits (Lampiran)▼
Data Riset & Informasi Tambahan
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